While GloryBee already had a logo that reflected their brand, they were looking to update their packaging and optimize it for retail. With ambitious growth goals in mind, we set out to create a label that could be used across all of their honey products. This included defining the communication hierarchy for the front of the packages and integrating necessary marks like the USDA Organic, Fair Trade, and Non-GMO marks. We wanted a modern, fresh label that spoke to the hive, the bee, and the collection as a whole. The design element of the hexagon in the shape of the honeycomb allowed for subtle changes between flavors but distinct color-coding for ease of shopping at the grocery store.