High Quality, Ethically Sourced Honey
GloryBee
Providing products since 1975, GloryBee offers a wide assortment of honey products including honey syrup, specialty honey, classic honey, and raw honey.
A Force for Good
Organic Honey Gets A Fresh Look
Providing products since 1975, GloryBee offers a wide assortment of honey products including
honey syrup, specialty honey, classic honey, and raw honey.
Packaging Optimized for Grocery
While GloryBee already had a logo that reflected their brand, they were looking to update their packaging and optimize it for retail. With ambitious growth goals in mind, we set out to create a label that could be used across all of their honey products. This included defining the communication hierarchy for the front of the packages and integrating necessary marks like the USDA Organic, Fair Trade, and Non-GMO marks. We wanted a modern, fresh label that spoke to the hive, the bee, and the collection as a whole. The design element of the hexagon in the shape of the honeycomb allowed for subtle changes between flavors but distinct color-coding for ease of shopping at the grocery store.
Marketing & Trade Show
We provided style guidelines for the packaging, advertisements, and marketing materials to support the rebrand. We also designed a label for the premium cooking and baking products using the black label design. Many of these products are available for purchase on the GloryBee website.
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