Collateral For The Next Generation
The new GloryBee brand began with the design and development of new brand standards and design language. This direction reinforces GloryBee Foods as a large and capable supplier of bulk honey and liquid sweeteners for use in manufacturing and private labeling in a contemporary and relevant way. RDG intentionally crafted a new brand identity, reinforced by social responsibility initiatives and suitability as a corporate partner. RDG developed new marketing collateral to align with the new brand direction including an updated logo, new brand standards, letterheads, business cards, brochures, stationary, one-sheets, rack cards, PowerPoint presentation templates, folders, and a brand book.
Marketing & Trade Show
We provided style guidelines for the packaging, advertisements, and marketing materials to support the rebrand. We also designed a label for the premium cooking and baking products using the black label design. Many of these products are available for purchase on the GloryBee website.