Dairy-Free Frozen Desserts for All
Coconut Bliss
Coconut Bliss was a pioneer in the non-dairy frozen dessert world. Their customers were loyal, passionate, long-term supporters with a vested stake in the look and feel of a brand they loved.
Coconut Bliss Embraces Flavor
An Evolutionary Rebrand for Success
When evolving or updating an existing brand we focus on retaining the essence of the brand
while enhancing its equities and attracting new customers.
A Design & Brand Strategy
In CPG a significant redesign can often result in a 30% decline in consumer recognition. When evolving or updating an existing brand we focus on retaining the essence of the brand while enhancing its equities and attracting new customers. Coconut Bliss is a brand with a history of authenticity and a passionate fan base. When given the responsibility of working on a brand like this, we are keenly aware of the need to honor the history and identity that current fans love while refreshing and updating brand language to create something current and relevant. Throughout the entire process, we listen to consumers, employees, and other stakeholders to ensure that we don’t lose the essence of the brand we are working to elevate.
Packaging
Coconut Bliss offered 24 different different packages, in 5 different sizes, in 2 languages. Their packaging included pints, paperboard, and flexographic wrappers. In order to meet the client’s needs we coordinated with multiple printers throughout the US and Canada. We managed the selection of substrates that can withstand storage at -30°, while showcasing custom illustrations in a wide range of colors. We ensured quality and consistency by attending press checks from coast to coast.
Trade Marketing
Building brands requires a keen understanding of trade marketing. CPG sales success can’t exist without distribution success. We support our clients with strategic advice, sales support material, distributor marketing assets, retailer campaign material, pitch decks and kits, and industry marketing and advertising. From sales tools to co-branded retailer programming to targeted campaigns in support distribution objectives, Revolution Design Group is focused on giving our clients the tools to succeed.
Website
& Digital
We designed and built a new site for Coconut Bliss to coincide with their rebrand. Websites are an opportunity to communicate a brand’s identity and expand on the design and equities of that brand. This site includes a store finder, recipes, product information, and e-commerce to support sales and reach consumers anywhere anytime. Extensive social media integration and analytics enable online marketing and advertising. This site truly serves as a central integrated hub for all of Coconut Bliss’ online activities.
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We take pride in being a comprehensive marketing support solution. We work with clients across a wide range of industries. We would love to talk with you more about how we can support your organization.