American Innovation
SWEED
As pioneers of innovation since 1955, SWEED is the trusted source for crafting exceptional, durable, and cutting-edge material handling solutions.
Uptime, Reliability, Protection, and Build Quality.
Experts in Material Handling
for Over 65 Years
SWEED provides companies with efficient and cost-effective machines for processing lumber, plastic, and wire materials.
A Partnership Through The Years
As a longstanding legacy company, the SWEED brand had not yet kept pace with modern times. SWEED approached RDG to help bring the historical brand identity into the present day, and create consistency among marketing and sales materials. RDG worked with SWEED to rediscover its brand and established new, clear brand standards which would expand throughout all of SWEED’s marketing efforts. The revitalized branding stands true today, as does the partnership with RDG. Today, RDG continues its collaboration with SWEED and provides strategic marketing and creative services, such as B2B outreach and digital marketing to reach new business and industrial customers.
Web Design & Development
Before the launch of the new and improved SWEED website, RDG worked to identify precise, systematic goals and objectives for this project – including a detailed plan for enhanced site structure, content, and SEO to improve the user experience for SWEED customers. With targeted strategies in place, RDG launched into the design of visually appealing mobile-friendly home and model pages. Paired with revised copywriting and smart visuals, the new brand package went into development. Our team worked to ensure a seamless transition from design to development, managing complex database and functionality documents. Lastly, RDG reinforced its quality and performance with pre and post-launch checks throughout, carefully monitoring form and function for optimum client results.
Product Renders
RDG reimagined SWEED’s product renderings, taking them from production files to fully-rendered 3D images using KeyShot. Custom engineered from the ground up, SWEED’s large machinery products were expertly showcased, detailing each machine’s color, size, and specifications from every angle. The new renderings display throughout SWEED’s website and across all sales collateral.
Trade Marketing
From design straight to the trade show floor, RDG produced clear, intuitive booklets, sales sheets, and brochures to represent SWEED’s entire portfolio of material handling products – from choppers to recycling systems. RDG worked with SWEED to craft the entire trade show experience, from captivating booth designs to eye-catching video animations and marketing materials. As a result, SWEED maintains a professional and polished presence to gain the attention of procurement specialists, purchasers, and operations managers seeking smart material handling solutions.
Pay Per Click
In addition to graphic design and web development, RDG manages SWEED’s digital advertising, delivering cost-effective and measurable pay-per-click campaigns. Using precision targeting for geographic locations, demographics, and user behaviors, RDG helps the SWEED brand get in front of the right niche audiences for their products and services, such as businesses in need of manufacturing services, procurement agents, or industry-specific decision-makers. Through Google’s cost-effective pay-per-click (PPC) model, companies like SWEED can align their budget with their marketing goals and make key adjustments according to analytics and insights.
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