A new art piece has flown into the downtown Eugene RDG offices, the scene painted with a fierce flag-flying sparrow standing tall and victorious over his tentacled foe. Muralist Bayne Gardner, whose vibrant works beautify otherwise mundane spaces throughout the Eugene Valley, was commissioned to bring this creative marketing agency’s vision to life. With more than a decade in business as a design and branding agency, RDG sees this addition of art as a representation of the future, and an opportunity to continue forging ahead after a long and steady post-COVID climb.

“Having our headquarters in downtown Eugene is an important piece of inspiration for us as designers and creatives,” said RDG Founder and Co-owner Jennifer Revoal. “After more than 14 years in business, this feels like a decisive moment for our team to celebrate the next chapter. We strive to stay inspired and create beautiful, quality work. This mural is indicative of that mission for us all, from interns to owners.”

Spotted inside Hayward Field, outside Autzen Stadium, at Pape Field, and more, Gardner’s prolific use of nature-inspired colors and shapes ranges from flowers and fish to Tracktown USA icons. A sparrow, known for their persistence, resourcefulness, and intelligence, now joins his collection. 

There are 24 known species of sparrows in the Pacific Northwest. As RDG’s mascot, the sparrow symbolizes creativity, joy, community, teamwork, protection, simplicity, hard work, and self-worth. Sparrows are also associated with renewal and rebirth, a natural fit to the life cycles of RDG’s creative projects.

What began as a niche became the RDG philosophy and way of life, rooted in the core values of integrity, dedication, collaboration, and growth. As one of the premier web design agencies and graphic design firms, RDG seeks new ways of approaching the landscapes of media, art, and business – and creates unparalleled marketing and design work that connects for brands people love.

Established in 2010, RDG has partnered with more than 250 companies to develop brand strategies and visual communications through an integrated marketing approach to help clients rise above. A woman and minority-owned full-service creative design agency, RDG services a diverse portfolio of clients in the healthcare and medical, food and beverage, and lifestyle industries, and provides web design and development, marketing, branding, digital marketing, and product and packaging design services.

Learn more about RDG at revolutiondesingroup.com, or stay connected on Facebook, Instagram, Twitter, and Linkedin.